About Us!

How the heck do we say your name?

I sounds like a hard “I” the same as eye.

BETA should be pretty obvious. And partially a tribute to a format that dominated professional video production for a long time.

LO sounds like the “low” in Low Bridge!

Ibetalo!

Sounds great! What the heck does it mean?

The acronym actually comes directly from something that was said to the founder when his corporate “real job” was being cut.

A call from the hr manager brought him to her office. It was made clear that his position was being eliminated. His response was, “So, I’m being laid off.”

Without missing a beat, her response was, “No, it’s better than a layoff.”

It’s BEtter Than A LayOff. Ibetalo was born and there has been no looking back!